Privacy Policy

Last Updated: 3/26/25

1. Introduction

Welcome to Ratliff Insurance Service ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thetriangleinsurance.com (the "Site").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Personal Data

We may collect personal identification information, including but not limited to:

• Name
• Email address
• Phone number
• Address
• Any other information you voluntarily provide to us through our contact forms

2.2 Automatically Collected Data

When you visit our Site, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Time and date of your visit
• Pages you view
• Time spent on pages
• Referring website addresses

3. Tracking Technologies

We use various tracking technologies to improve your experience on our Site and to analyze how visitors use our Site:

3.1 Cookies

Cookies are small text files stored on your device. We use cookies to:

• Remember your preferences and settings
• Understand how you interact with our Site
• Analyze site traffic and usage patterns
• Improve our Site and services

3.2 Google Analytics

We use Google Analytics to collect and analyze information about how visitors use our Site. Google Analytics may use cookies and other tracking technologies to collect information such as:

• Pages visited
• Time spent on the Site
• Traffic sources
• Other browsing information

The information generated by Google Analytics is transmitted to and stored by Google on servers in the United States. Google may use this information to evaluate your use of the Site, compile reports on Site activity, and provide other services relating to Site activity and internet usage.

For more information about how Google uses your data, please visit: https://policies.google.com/privacy

3.3 Google Ads

We use Google Ads to deliver targeted advertisements to you based on your interests and browsing behavior. Google Ads may use cookies and similar technologies to collect information about your interactions with our Site and other websites.

For more information about Google Ads, please visit: https://policies.google.com/technologies/ads

3.4 Facebook Pixel

We use Facebook Pixel, a tracking technology offered by Facebook, to:

• Measure the effectiveness of our advertising
• Build targeted audiences for future advertisements
• Track conversions from Facebook ads

Facebook Pixel collects information such as:

• Pages you visit on our Site
• Actions you take on our Site
• Information about your device and browser

For more information about Facebook Pixel and how Facebook processes your data, please visit: https://www.facebook.com/business/help/742478679120153

4. How We Use Your Information

We may use the information we collect for various purposes, including:

• Providing, operating, and maintaining our Site
• Improving, personalizing, and expanding our Site
• Understanding and analyzing how you use our Site
• Developing new products, services, features, and functionality
• Communicating with you for customer service, updates, and marketing purposes
• Sending you emails and newsletters (with your consent)
• Preventing fraud and enhancing the security of our Site
• Complying with legal obligations

5. How We Share Your Information

We may share your information with:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as web hosting, data analysis, payment processing, and customer service.

5.2 Analytics and Advertising Partners

We share information with analytics and advertising partners, including:

• Google (for Google Analytics and Google Ads)
• Facebook (for Facebook Pixel)

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• Right to access: You have the right to request copies of your personal data.
• Right to rectification: You have the right to request that we correct any inaccurate information.
• Right to erasure: You have the right to request that we delete your personal data.
• Right to restrict processing: You have the right to request that we restrict the processing of your personal data.
• Right to data portability: You have the right to request that we transfer your personal data to another organization or directly to you.
• Right to object: You have the right to object to our processing of your personal data.
• Right to withdraw consent: You have the right to withdraw consent at any time where we relied on your consent to process your personal data.

To exercise any of these rights, please contact us at [email protected] (mailto:[email protected]).

7. Cookie Management

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or delete certain cookies. However, if you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly.

8. Do Not Track Signals

We do not currently respond to "Do Not Track" signals or other similar mechanisms.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.

10. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

11. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Third-Party Links

Our Site may contain links to third-party websites. We have no control over the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any sites you visit.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Ratliff Insurance Service
7011 Fayetteville Rd., Unit 103-B, Durham, NC 27713
[email protected] (mailto:[email protected])
919-536-5577